Service Launches | Blizzard’s “Error 37”
Launching a new service, especially a cloud-based/SaaS service, is always a challenge. So many moving parts, or lines of code, or behaviors of employees to align and manage. When things […]
Launching a new service, especially a cloud-based/SaaS service, is always a challenge. So many moving parts, or lines of code, or behaviors of employees to align and manage. When things […]
Product companies have long been augmenting their products with services (service contracts, subscriptions, etc.). For service companies, augmenting services with products can be both an essential part of the business […]
So much of b2b services marketing focuses on big, broad, attractive promises. You know the kind: “results that matter,” “better outcomes,” “delivering superior care.” These are (emotional) end-benefits to the […]