Marketing your technology platform | Part I
“Our people can access a wealth of data on our FMS system.” “No one has built out an infrastructure like ours.” “We’ve invested over half a million dollars this year […]
“Our people can access a wealth of data on our FMS system.” “No one has built out an infrastructure like ours.” “We’ve invested over half a million dollars this year […]
Launching a new service, especially a cloud-based/SaaS service, is always a challenge. So many moving parts, or lines of code, or behaviors of employees to align and manage. When things […]
B2B services brands are built on evidence of a core resource or capability, an “asset” you bring to the table that your competitors do not. IBM, for example, is going […]